The Netflix Logo Change
It is natural for a company to update its logo once in a while. You’re nothing if not relevant and current. In fact, we at Creative Gyeenius continually encourage our current, and new, clients to make updates to their logos. You may have noticed over the years that many large companies have made their own updates. However, it is important to note that they haven’t necessarily undergone major logo makeovers. Update is the keyword here. For branding purposes, it has always been argued that once a company has chosen a logo, and has made a name for itself with said logo, that symbol should not change. For example, such mainstream brands like Apple and AT&T have very recognizable logos.
Without the title of the company anywhere near the symbol, you know what companies they are representing. For either of those companies to make changes to their logos that would require a new familiarity and association be made by the consumer would be somewhat of a huge branding faux pas. You might be familiar with the updates both Apple and AT&T have made to their logos, or perhaps you’re not. That’s because either you noticed the subtle addition of texture, or the 3D effect, or you didn’t. Either way, you weren’t confused. Typically, the idea is to update the logo just enough to have a modern look and feel, but not enough to confuse the consumer.
All of that said, we are curious to know what your thoughts are on the Netflix logo update. Was it time for an update? Are the changes for the better?