Email Marketing | Website Design and Graphic Design in Orange County, CA
25 Mar 2015

Why You Need Email Marketing

If you’re of the belief that email, like snail mail, is dead, you might want to rethink. Here are just a few reasons you need email marketing:

Email is Alive

According to the latest data, email is very much alive, and is actually the preferred method of receiving information for 77% of consumers!

Email Marketing Has High ROI

With the average return on investment (ROI) per $1 spent on email marketing being about $44, it might be time you started looking into some nifty email marketing software.

Free Email Marketing Software

Just in case you weren’t quite convinced, we thought we should let you know that there is such a thing as free email marketing software. So long as you don’t mind the email marketing company branding, these are perfect for businesses that are just starting to grow their email lists.

You won’t need to pay for services until your list has grown fairly large, and, by this time, it will probably be time for an upgrade anyway.

Our two cents: Our favorites are MailChimp and Constant Contact.

A Must for Marketers

In the U.S., 73% of marketers considered email marketing a vital component to their overall marketing strategy.

According to marketers, email marketing is here to stay. 67% believe it will increase in importance, or, at the very least, will remain at its current level of importance.

Our two cents: We have noticed a significant increase in clicks, website visits, and call-to-action requests for our clients who employ a consistent email marketing strategy. 

Important Note:

While email marketing may seem like an easy, do-it-yourself task, it’s important to  note that like with all types of marketing, great care must be taken in planning and executing a successful email marketing strategy.

The smallest details such as: when to to send an email to best reach your particular audience, design and layout, subject line, to how frequently to send emails, will all determine whether or not your email is opened, your links are clicked, and more importantly, whether you keep the subscriber.

Remember that each email holds the potential to either retain or lose a subscriber, so make sure your strategy is well crafted and executed.

Email marketing is certainly not the simplest of tasks, and if it’s in the budget, we highly recommend getting yourself a professional for the job.

Let us know if we can help!

 


 

Check out the data for yourself in the infographics below.

 

Email Marketing | Website Design and Graphic Design in Orange County, CA
Email Marketing | Website Design and Graphic Design in Orange County, CA 92614

 

Best Website Design Tips | Creative Gyeenius, Orange County, CA 92614
25 Feb 2015

The Best Website Designs Have These Five Things

The best website designs have these 5 things going for them:

We all know that there are actually several things a great website design should have. Here, we discuss some of the most important.

 

They are Mobile Friendly

Thanks to recent studies we now know that in large part, emailing, social networking, and web browsing is being done on smart phones and tablets.So, if you intend for your website to survive amongst the ever-increasing clutter, then it too had better be mobile device friendly.

A mobile device friendly site does not just mean that the website will open on a mobile device.

A truly mobile-friendly website will not only reorient and resize itself when opened on a smaller screen, but the text and images should automatically resize for optimal viewing.

Also, the menu should become a scroll down or something similar for quick and easy navigation.

Mobile Friend Websites | Creative Gyeenius | Orange County, CA 92614

Mobile friendly website with easy scroll-down menu and resized photo slider.

Mobile friendly website with easy scroll-down menu and resized photo slider.

Mobile Friend Websites | Creative Gyeenius | Orange County, CA 92614

Mobile friendly website with resized text and images.

Mobile friendly website with resized text and images.

 

Take the website mobile-friendly test.

Produce Quality Content

In order to keep a visitor interested, and of course, to remain high in those search rankings, your site should be full of great content.

Great content tells your visitor all they need to know without asking for too much of their time. You should answer any questions they may have about your service or product, without them having to ask, or search for the answer, but remember that  any page, article, or post, should contain at least 300 words.

 

Keep It Clean and Simple

This one is pretty self explanatory. Every good website design should have a balanced amount of good quality content and complementing images.

To avoid overwhelming your visitors, avoid using too much text, as discussed in the Create Quality Content section. At the same time, a large cluster of images within a small space can be overwhelming. A good balance of both is key.

Make sure spacing between images and text is even and well spread out. Be sure to use a font that is easily read, and make the text size large enough to be read by all.

 

Have Good Images

Along with good content, should come good images.

As increasing importance is placed on screens via memes, infographics, viral videos, etc., the value placed on visual stimulation is ever-increasing. Images help to break up the monotony by using good graphics, or images as a complement, or even as a way to illustrate the message you are trying to convey.

Use professional-grade photos, or buy them from an inexpensive stock photography site like iStock. The last thing you want to do is scare a potential customer away from your great product or service with poor, outdated, images.

 

Have a Clear Call to Action

Put simply: If you are selling a product or service on your website, make sure that it doesn’t require searching to find out where or how to make the purchase.

Buttons, or links, to payment pages or inquiry forms are good ways to avoid losing an interested customer.

Clear call to action | Creative Gyeenius | Orange County, CA 92614

Vimeo uses a button to create a clear call to action. The button links directly to a payment page.

Vimeo uses a button to create a clear call to action. The button links directly to the payment page.

 

If your website is missing these things, don’t panic, it may just be time for a revamp. We can help!


See the infographic below to see where visitors’ eyes go when viewing a website.

 

Best Website Design Tips | Creative Gyeenius | Orange County, CA 92614

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